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30

May

In my experience, the thing that has the most significant impact on a movie’s budget – but never shows up in a budget – is morale. If you have low morale, for every $1 you spend, you get about 25 cents of value. If you have high morale, for every $1 you spend, you get about $3 of value. Companies should pay much more attention to morale.
Brad Bird, Pixar Director in McKinsey Quarterly via Leland
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